OK there are so many methods that I’m not going to go into them all. That is not the scope of this article. I just wanted to cover the basic methods most widely used these days.
Probably the most well know form of marketing online is direct selling, such as ecommerce. This is much like owning a brick and mortar store. Many times this type of online marketing will be an extension of a brick and mortar store.
You buy an inventory of goods and sell them on the internet. Or it can also include selling extra stuff you have around the house or bargains found at yard sales on eBay or Craigslist etc for a profit… or so you hope.
The tools used in online marketing can be anything from cameras for taking pictures to use on your site to keyword research/generating tools. You will find many of them listed here and I will be doing reviews on some of them.
The first and most necessary tool unless you are a fly-by-night marketer would be a well designed website. Now you can use free websites and free hosting but I wouldn’t recommend it. It just comes across as being cheesy, cheap and possibly one of those fly-by-night scams. Not too many people will take you seriously.
Along with a website comes the need for a domain name and hosting service. Here are some of the tools I use and recommend and am an affiliate of and thereby compensated for some of them when people purchase them using my links:
Siterubix website builder and hosting: These tools are free with unlimited website hosting with a paid membership to Wealthy Affiliate, a private members only online marketing training program.
Namecheap.com: My domain registrar of choice. They don’t have that great of a deal for first year prices but then again they don’t charge inflated prices for the years to come.
Godaddy.com: is a more well known domain registrar. Just not my registrar of choice. (Not currently an affiliate of Goddady)
There are many other places to get your tools online and I will put together a list of some of the more well known providers as time permits. But I can’t recommend something that I don’t use myself.
There are many tools you will need that revolve around your website. Much of this depends on the website platform you decide to use. Since I only use Siterubix, WordPress Express sites, I will only focus on those tools pertaining to it.
Wow! for such a small word, that’s saying a mouthful! There are literally tens of thousands of plugings out there for WordPress Express. Let me just touch on a few. As you get into building out your website, you will learn more about plugins and which ones you want to use. The important thing is not to use too many as it can slow your sites loading speed. Here are some of the basic ones I use:
* Akismet: This is a comment and form spam blocker. Trust me! You will absolutely want to use this plugin or one like it if nothing else.
* Broken Link Checker: This plugin in my opinion is another absolute must. It will let you know if you have any links on your site that aren’t working.
* WP Edit: Unless you know how to write code, this is going to be one of the most helpful plugins you have on your site. It’s basically a formatting tool for your page editor.
* Shareaholic: This adds the social media buttons of your choice to the beginning or end of your posts and pages.
* SI CAPTCHA Anti-Spam: This is that annoying little item you see on contact and comment forms that you have to enter the jumbled text you see into a form field in order to post a comment or send a contact email.
* Quick Contact Form: This plugin creates your contact form and other useful forms you may want on your website.
These are just the basic plugins I use myself. I use many more, but you will have to figure out which ones are best suited for your website as all websites are not created equal. There are many other plugins to choose from for doing the tasks these will do, I just use the ones that were recommended to me by my mentors at WA.
If you are doing business online, you will more than likely be dealing with emails. And quite likely a ton of them. Just starting out you can get by without worrying too much about this. But eventually you will need to consider using an autoresponder.
Once again there are a TON of autoresponders out there. GetResponse is a paid autoresponder and I am an affiliate so I’m compensated by them. MailChimp is another autoresponder email service. It’s a free service for up to a certain amount of emails and clients. But you have to be use the paid service to utilize the autoresponder option. Another cool autoresponder, and this one is totally free, is ListWire. It is by far my choice for start up online businesses.
But if you would like a more professional service with all the bells and whistles, GetResponse offers a 30 day free trial and starts at ONLY $9.95 per month for basic service thereafter. Check out the video:
Affiliate Tools for Online Marketers
Keyword Research Tool
Photos, Images, Charts & Graphs
Webcam or Digital Video Camera – a camera phone or laptop camera will work in a pinch.